Anna Belleforte

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Why buy art? Here's my take

Posted by Anna Belleforte on September 14, 2017 at 2:35 PM

I would say foremost is the sense of well-being it gives. When you come home from a long day, you take a few moments to decompress and looking at art you like can help. You can lose yourself in looking, and if the artwork has lots of details you always find something new. The kind of day you experienced also allows you to see or interpret new things. Or maybe it’s soothing colours that works for you, or the art is a trigger to a happy memory, or you just connect with it in some way (that may not even need words).

Secondly, I think people buy art because they believe that quality matters. I don’t mean in a show-off kind of way, but in a way that gives us a sense of solidity and footing. In an era when everything is replaceable and nothing is made to last, we have lost a sense of what lasting quality is. Advertising for expensive goods is full of words like quality, luxury, authentic – so much so that we may have forgotten what they really mean and how they are achieved. It’s good branding, but it takes time to make quality, to craft something, to evolve an authentic idea. And it takes time for the maker to grow and achieve excellence. Personally I know that I’m not at the excellence stage of my creativity yet, which is part of the reason I don’t price my work high. But I feel I’m good and that I’m growing and constantly working towards excellence.

These are my thoughts today - but I'd like to know: what might motivate YOU to buy art?

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