|Posted by Anna Belleforte on November 12, 2017 at 7:30 AM|
More and more I’ve come to believe that diversity in artistic style is a real strength. I say this also in the context of a digital age, where there is so much information (and imagery) out there that it’s difficult to distinguish between the real and the fake, between original ideas and subliminally absorbed ones, and where the information we do access is ‘pre-packaged’ to fit a narrative. It’s difficult for creativity and originality to flourish in this kind of environment. But to return to style diversity, I feel this kind of flexibility exercises my creativity. I KNOW the established art world wants to see style consistency, and to make a name for yourself in the beginning this can be smart. But it almost seems passé. Because what artists can truly contribute is creative ways of thinking and how to translate creative thoughts through to hands and deeds – albeit that our products are all on a small scale. It all starts with the small. For example, when I’m thinking about new work I want to build (2-dimensionally), it helps to take an architectural image with a similar vibe, cut it up and rearrange. (Using existing images fits with my need to accept the world as it is, using it as the starting point.) Forcing different perspectives helps to see new opportunities. ‘Cutting up’ information you are given is also a way to dissect and focus on some details, encouraging true reflection, whether it’s words on a page or details in a picture. These are my starting blocks.